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(More customer reviews)Alex Ogg did a superb job in his book on Russel Simmons and Rick Rubin, founders of the record label, "Def Jam". Ogg gave the men who launched the careers of Jay-Z, LL Cool J, Run-DMC, the Beastie Boys, and other stars of hip hop their props. While I found it was an insightful read, I discovered that homorous touches and memorable moments abound throughout the book. Since I am an fan of the Beastie Boys, I enjoyed the early part of the book which dealt with the rap/rock phenomenon in the 1980's, although I was a bit dissapointed that Ogg didn't delve more deeply into how Rubin got to be friends and roomates with Adam Horovitz (Ad-Rock of Beastie-Boy fame.) Nevertheless, Alex Ogg, a gifted writer, knows how to put together a good Def Jam history book, and without a doubt loves hip-hop very much.
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having introduced the world to LL Cool J, the BeastieBoys, Public Enemy, DMX, and Jay-Z, the label formed byhustler-incarnate Russell Simmons and A & R maverick Rick Rubin hasnow successfully marketed what was a ghetto phenomenon into the mostpervasive youth culture of the late 20th century. This book documentsthe growth of Def Jam from humble origins to its current status as thepre-eminent black music label of the 80's and 90's.
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